Content is king; but link building is the current Search Engine Optimization (SEO) strategy for successful SERP (ranking). With more and more articles and discussion on link building one must wonder when Google (and the other major engines) will change the rules once again.
In the eyes of Google, a site highly rank delivers the best most relevant experience to the visitor. At least, that is their intention. And for the site owner, a successful site is one that delivers highly qualified traffic. So with link building being more of a SEO play; does both relevance and site traffic suffer? Will Google recognize this as gaming and change linking strategy rules?
And are SEO specialist focusing on linking as a quick means of a successful SERP; without due diligence in content and overall experiential adjustments (tags, aesthetics and so on)? Recently I read about a "pyramid" linking scheme. This can't be good for relevance and traffic building; although it may be beneficial for ranking purposes. Does this in fact benefit the end user; the visitor?
Many open questions - so what is the next frontier for the SEO specialist, if linking rules are changed? I believe it will be back to content and a form of quality score; whereas frequently visited sites are given preference over those less traveled to. Focus on the searching visitor, delivering a highly relevant experience from the search to the click is what drives Google. If this were not the case, then users will defect to other channels to seek a better search experience. My suggestion; be prudent with your linking strategy but continually focus on your visitors - and then when Google does make a change - you're site will be ready.
Comments