Is your business on Facebook? If not -why not?
Facebook can enhance most brands - in both the creation of "fan" pages or groups - and with targeted banner advertising. The idea of social networking is allowing a forum where your consumers can talk to you and each other. Facebook facilitates this - relatively easily - and at a far less cost than if you created your own social network site.
Of course, you have to take the good with the bad - as your consumers can tell others about a bad experience they had with your product. Yet this is a golden opportunity to turn a negative into a positive by addressing the concerns in the open - transparently. facebook facilitates this openness - and how you respond could add legions of new "fans" to your brand.
Before you begin, look at how Starbucks and Heineken and others create their page and hold court.... and see how they push promotions out via their page and through inexpensive (and targeting) banner ads. Facebook is good for business, we believe.
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