We will admit it, we have become addicting to the micro-blog technology known as Twitter. And I am not alone, with over 7 million unique twitters last month. That begs the question - how do you leverage Twitter for your business?
Twitter, in our view, is not unlike blogging, so the rules may be the same. Rule number one - twitter should not be used for self-promotion and advertising. It should be used to enhance the conversation and expound on your thought leadership. Twitter, with its 140 character limitation - makes conversations challenging - but that is the point. Communicate your message succinctly and with impact.
We will explore this further - however we recommend for your business, begin to have conversations about your market specialty - using rich keywords within this brief content. Start talking about your subject area expertise - even citing white papers or new blog entries within the Twitter content... to lead interesting "followers" to visit your website.
Suggestion: create a special welcome page for twitter's who click over and include tracking code - so you can measure the results of your twitter campaign. More on this subject, stay tuned.
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