The potential audience reach online has expanded exponentially in the last five years, primarily due to Web 2.0 and the social aspects of the web. By focusing primarily on an Search Engine Optimization (SEO) strategy to build your sites awareness and ROI, your online success is doomed to fail.
Search Engine Optimization, in its purest state of meta tags, site design and site-based content management is only a one dimension strategy; in a multi-dimensional world.
Blogs, as we know, are great for linking building for a web site, yet many people leave money on the table when it comes to their blog management. Blogs have the potential of very rapid top ranking, especially in lucrative long-tail keywords. We have seen articles ranked high within 15 minutes of release - yea really! Think about your content and links when creating blog articles - especially in terms of your anchor tagging.
Social media completes the strategy by providing a wealth of link building and brand visibility potential. Twitter (Bing scans, Google will soon), Flickr, YouTube, Linkedin and much more should all be including in your overall plan. Be sure to review these and implement a strategy that makes sense for your site and business objectives.
To learn more about building an effecive multi-dimensional online strategy, please read Lee Odden's "Social Media and SEO: 5 Essential Steps to Success" article.
Think through your optimization strategy