Crush-It: Gary Vay*Ner*Chuk's Social Marketing Motivation Book

If you never heard the name Gary Vaynerchuk, you have not been on Twitter, Facebook, Podcasts, YouTube or, for that matter, anywhere online. Gary is a high energy way over-the-top social marketing show man, business owner and now author. He is loud (his words).

His genesis is Wine Library, a wine store in Springfield New Jersey - and then an engaging Podcast called Wine library TV.  In his episodes, he discusses wine but with an entertainment flair. He truly brought wine to the every-man/woman. He is passionate about all things wine and it shows. His podcasts are must-see and infectious. You want to try these wines; do the "sniffy sniff" and so on.

However; today we are talking about his book:   Crush It!: Why NOW Is the Time to Cash In on Your Passion

Crush-it is a motivational book; where Gary implores you to drive your passion hard into real cash, using all the social media tools available. His point - these tools are mostly free and there is nothing stopping you from achieving your goals; except yourself. The book is a quick read and although he doesn't go into details on how to use Facebook or Twitter, he gives you a feeling of empowerment. That yes - you can!

Yet this isn't a book just for make hiking (my passion) a lucrative business. It's a great read for any business owner and entrepreneur. In the coming weeks we will be leveraging Gary's ideas and strategies for a client in that promotes PowerPoint Presentation templates - and for our own... hiking. We will document are steps, strategies, successes and learnings. Stay tuned as we try our own hand at Crushing It!

Comments

[Chris C. Ducker]

This is a KILLER book. I read it in one sitting and then went back and read the second half again about a week ago (the 'how to' section, basically).

Inspiring, full of cool resources and ideas and funny in the right places, I loved it.

Anyone wanting to build and promote an online reputation for themselves or their company should buy it and devourer it immediately.

Nice write up Stephen.

Chris