Mark Zuckerberg announced yesterday that "It has been a great year for making the world more open and connected. Thanks to your help, more than 350 million people around the world are using Facebook to share their lives online.". He does on to discuss privacy, a real challenge when you manage a community of this size. How to you maintain an "open and connected" society yet place rules to protect ones privacy?
One thing is for sure, Facebook need to implement the ability to control privacy in an easy to understand - intuitive manner. This is not as easy as it may sound, as this community has highly advance technology people - and those far less so. Yet online privacy is critical to the success of this and other social platforms. failure to secure personal data could be crushing to a social platform.
Currently, we can control who has access to our Facebook page and we restrict access to the content and images from 3rd party entities. The question; is it working? How do we know if the security structure we setup is actually what we intended and is correctly in place. To this; we suggest a privacy wizard that, after making your selections - it provides an easy to understand report and analysis. Further , we suggest the use of a graphical representation of your privacy settings; so it is clear who is in - who is outside.
We personally use Facebook for fun and pleasure (which is why we don't publish our Facebook page here); and yet we believe this is a highly strategic social media platform for B2B and B2C organizations. We will explore this aspect further in the coming days. Add your comments and concerns about privacy n Facebook; we'd like to hear from you.