Bill Gates, of Microsoft fame and fortune, has boldly entered the social networking scene with his blog The Gates Notes and a twitter account. Leave it to Danny Sullivan to gently poke fun at Mr. Gates and yet provide a good lesson on the basics of search engine optimization (SEO). Even the rich and famous could use online help.
With his blog, The Gates Notes comes challenges we all might face - fakes and other pretenders that in fact could out-rank your blog or website. In fact, there are a number of fakes that are outpacing Bill Gates blog; all the more reason to focus energy on SEO.
Danny Sullivan makes it clear; there are basic elements that anyone can do to enhance their blog or website in terms of ranking. And for what appears when your site is displayed after a search. We have educated many of our clients that the title and meta description tags are your most important and easiest changes you can make.
The title tag, which displays content at the head of the browser is read first my the spider - but equally as important - can be the actual display on the search result. In Danny's example -Mr. Gates blog original title tag: "The Gates Notes" and recommends a change to : "The Gates Notes – Official Bill Gates Blog".
In The Gates Note example, there was no identified meta descriptions, so the search engine took any content it could find. Instead, by adding this tag, in most cases you are providing the sentences that will help your searcher decide to click on your site.
SEO contains many elements, yet there are a few basic constructs that can provide immediate benefits. Read Danny Sullivan's educational and fun article : "Some SEO Advice for Bill Gates".
Post Note: Bill Gates acknowledged Danny's advice on twitter:
"@dannysullivan, thanks for the advice - the people who work on the site are on this now, should see improvements tonight..