Online Marketing is more than a vehicle for producing leads and sales - it's now a major driver for brand building. Companies that traditionally advertise on television or print publications are learning that they need an integrated online marketing component to be successful. There were great integrated promotions during the recent Super Bowl. There were also companies that paid big-bucks for Super Bowl ads and failed to capitalize online. Then there was one company that was very opportunistic, leveraging it's competitors very expensive Super Bowl ad for its own gain.
PS: I am no longer associated with Trajectory Brand marketing. Please contact me to discuss online marketing, including search, online brand marketing and business effectiveness online. I am in a position to recommend other branding, marketing and communications companies other than Trajectory at this time. thank you.