Web sites have come a long way from the days of basic HTML; remeber when counting eye-balls was the metric of success. Broadband changed the game - and continues to do so. The demands by consumers for more engaging, intuitive and effective web sites has raised the bar. Adobe Flex - and Rich Internet Applications (RIA) has answered the call. Other technologies include Ajax, Sun's JavaFX and Microsoft's Silverlight.
RIA is a High Definition User Interface - which is best demonstrated. A recently launched cigar selector (built by my company - Web Spiders) demonstrates the powerful and compelling aspects of RIA and Internet eCommerce. Visit Famous Smoke's Cigar Selector.
Isn't this a cool web site? A great example of Rich Internet Applications and eCommerce.