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November 25, 2004


Scott Allen

This is one of the reasons I've been willing to experiment with some other free advertising programs, like InstantBuzz.com. Just based on my own earned ad credits, I received over 2,200 ad impressions in a week. The CTR was onl a little over 1%, and I didn't track sales conversions yet, but since I'm also trying to build brand awareness for a book coming out in 4-5 months, I figure 2,200+ ad impressions a week is worth the small time investment, even if not many people click through and buy any of our current product/service offerings.

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