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December 12, 2004


Scott Allen

A common mistake I see companies make is using 100% Javascript code for affiliates to create their affiliate links, e.g., to a "most popular" list of some sort. It's passable to use Javascript to generate the item links, but don't embed the main link to the site in the Javascript -- make a static link part of the code you give to your affiliates.

Better yet, make info like that available as RSS feeds. That way, the links will be generated server-side, and will produce a search-engine-friendly HTML link on the resulting page.

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