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October 29, 2005



Yes, it's all about relevance. The Petville blog was a case in point -- a relevant post about Paris Hilton's pet ferret was published, and traffic spiked. (And spiked again when a photo was later added and the post republished.) On the DigitalGrit blog, a timely post about Google, which was well within our range of topics, saw an increase in visits.

So....yes, keyword-driven posts (as opposed to *keyword-stuffed* posts) are effective, so long as the keywords -- and the posts themselves -- are on-topic for your blog.

(Of course, we know keyword-stuffing works, too, or splogs wouldn't be so darned popular, would they? But just because they work, doesn't mean they're ETHICAL. Or that they won't eventually get you blacklisted by the search engines...)

russell myers



I know I was blogging about a lot of cash advance and payday loans, but I will never be able to stop blogging about it. Whenever I see that some Web site offers other services, I would compare them with the other and, finally, a blog about their benefits. This is the actual way to evaluate any service, too.

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